OUT OF ARCHITECTURE: THE VALUE OF ARCHITECTS BEYOND TRADITIONAL PRACTICE
PROJECT TYPE:
WHEN:
TOOLS:
CLIENT:
WITH:
WHEN:
TOOLS:
CLIENT:
WITH:
graphic design
spring 2022
Adobe Indesign, Illustrator, Photoshop
Out of Architecture
Erin Pellegrino & Jake Rudin
website link ︎︎︎
spring 2022
Adobe Indesign, Illustrator, Photoshop
Out of Architecture
Erin Pellegrino & Jake Rudin
website link ︎︎︎
BRINGING A DIGITAL IDENTITY INTO THE REAL WORLD.
Brief including designing the book cover and typesetting the manuscript for Routledge, + marketing assets for the book launch.
The totality of the brand, the interaction with clients, and the content of the book was synthesized into a cover design that communicated the story and visually summarized the message of Out of Architecture.
Cover design include architectural details in the letters, a cheeky escape rope, an exit sign and doors, and a path that a person is following into, throughout, and then - “out of architecture”.
SWAG + PROMOTIONS
Diagrams and graphics from the book are combined into a larger composition to use on merch, swag, and promotional products.