CONSUMING COLOR:
BRAND AND SOCIAL IDENTITY
PROJECT TYPE:
WHEN:
TOOLS:
CLIENT:
WHEN:
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lectures + research, brand design
summer 2019, fall 2019, summer 2020, fall 2020
Adobe Illustrator, PowerPoint
Dr. Marilyn Read, Oregon State University
summer 2019, fall 2019, summer 2020, fall 2020
Adobe Illustrator, PowerPoint
Dr. Marilyn Read, Oregon State University
I was invited through multiple semesters to lecture in DSGN244 - Color Innovation at Oregon State University by Dr. Marilyn Read.
this presentation was created to introduce design students to using color in working with clients, utilizing color in brand or personal identities, and the role intuition and sensory perception plays in color selection.
- Color in Western art history overview, general concept cited from David Batchelor’s article “Chromophobia: Ancient and Modern” and Donald Judd’s minimalist sculptures.
- Instinctive reactions to colors using Sophie Calle‘s “Chromatic Diet” photography series.
- Sensory translations of color using Aleksander Macasev’s “Chromapost” projects and Ronan Bouroullec’s works.
- The idea of color as a marker of social identity.
- Market-driven color preferences and meanings, with case studies of Diaspora Co., Brooklyn Candle Studio, and other consumer-facing brands.
- Color institutions including Pantone and Sherwin-Williams.
- Environmental and experiential examples, including Chefchouen (”The Blue City”) in Morocco, wayfinding and signage, visual accessibility.
